EVENT BRANDING PROJECT
Clubnacht met gemak! - vol. 2
For gemak! collective’s second clubnight in 2023, I introduced a metallic and silver theme — reflecting a colder, sharper energy. This edition marked the first time we incorporated 3D elements into gemak!’s visual identity, exploring texture, depth, and motion in a more futuristic and tactile way.
The branding pushed the collective’s visual world forward: still bold and playful, but with a new sleekness — more refined, a bit alien, and unapologetically shiny. From glistening assets to chrome typography, every detail was designed to feel immersive, synthetic, and strangely intimate.
The result? A visual identity that evolved gemak!’s core while opening space for experimentation and surprise.
Concept & Design: Wolf Ver Elst
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