Clubnacht met gemak! - vol. 1

For gemak! collective’s very first event in 2023, I designed a bold and eclectic visual identity that set the tone for who we are. The branding is a direct reflection of our core values: immersion, kindness, and self-cultivation. Each shape and color was carefully chosen to represent different facets of the gemak! experience – from moments of calm and connection to the liberating, playful chaos we embrace.

It wasn’t just visual decoration – it was a conversation starter, a mood-setter, and a statement. The final result was intentionally loud, layered, and full of energy – a little chaotic, maybe even too much, but unmistakably us.

This project marked the beginning of our visual language and laid the foundation for the collective’s identity moving forward.

Concept & Design: Wolf Ver Elst • Photography by: Ernest Thiesmeier

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