Pearl Vintage Store

For Pearl Vintage Store’s brand & visual identity, I created a vibrant Y2K-inspired identity that reflected everything the brand stands for – accessibility, individuality, and bold self-expression. As a co-founder and the in-house multimedia designer, I was responsible for shaping the entire visual universe of Pearl – from the stickers on our orders to the TikToks that reached thousands.

The look was unapologetically young and playful, grounded in 3D design and abstract shapes that captured the spirit of a generation unafraid to stand out. Every asset – from label prints and reels to scripted video content – was created with one goal in mind: to make sustainable fashion feel accessible, personal, and fun.

Pearl wasn’t just another vintage store. It was a movement. And this identity wasn’t just aesthetic – it was an invitation. An invitation to explore who you are through style. To embrace difference. To wear your values. Through every post, print, and pixel, we built something that felt like more than a brand – we built a vibe, a community, and a statement.

Concept & Design: Wolf Ver Elst